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26 Dec 2013
10 hot South Korean fashion brands "Spain has zara, korea has 8seconds,"Says"Instyle korea"Fashion editor sujin yang. Launched in february in 2012 by samsung subsidiary cheil industries as a domestic competitor to foreign fashion brands such as uniqlo, 8seconds' heavy marketing paid off with?60 billion($54 million)In sales Graduation Dresses 2014 UK in 2012. The brand's goal for 2013 is?150 billion($134 million)In sales.It hopes to bring its success abroad with international stores open by 2014. The name is supposed to signify the length of time that we perceive as the"Now,"According to the brand's somewhat convoluted mission statement. With colorful and creative displays, the stores are some of the most fun to visit in korea. A signature 8seconds look combines neon tribal print leggings, space agesilver bomber jacket and retro polka dot blouse, all at extremely low prices, in the forever 21 range. 8seconds Garosugil flagship store:53512 Sinsadong, Gangnamgu, Seoul;+82 70 7090 1144 Myeongdong branch, 501 myeongdong 2ga, junggu, seoul;+82 70 7090 2272 2.Lucky chouette Lucky chouette is the variegated, streetinspired and accessible line by kim jaehyun, who was chosen to be part of seoul's 10 soul a fashion project launched by the seoul government to promote upcoming korean designers. "Kim jaehyun is already a familiar figure in the fashion world through her jardin de chouette line,"Says yang, adding that kim's atelier is always crowded with korean celebrities. Silhouettes tend to be chunky and casual skirts are short and flared, blouses are oversized. Prints play a big part in the lucky chouette design, as does the owl, which is supposed to symbolize luck. Lucky chouette cheongdam store, 2115 cheongdamdong, gangnamgu, seoul;+82 2 3444 1002 Lotte branch, 2/f lotte department store, 1 sogongdong, junggu, seoul;+82 2 772 3211 3.Steve j.Yoni p. this page Having debuted their first collection at london fashion week in 2007, this duo's designs can be found at foreign highfashion retailers such as opening ceremony. In korea, the initial wave of popularity that greeted them is as strong as ever. The clothes are wearable, but with an unexpected kick in the details. The brand's flagship store in hannamdong this season is a playground of summery dresses with floral prints, fancifully reimagined stripes and paisley.


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